Brazil's Top Social Networking Apps Q1 2021 Performance Overview

In the first quarter of 2021, Brazil's social networking scene saw noteworthy activity among the top apps in the category. Insights provided by Sensor Tower show how these apps performed in terms of downloads and user engagement.

Reports+ for Instagram experienced a fluctuating trend with downloads starting at 18K in the last week of December 2020 and seeing a dip to around 7K in early March before rebounding to 18K towards the end of March. Its weekly active users saw a decline from 184K at the end of December to 105K by the end of March, while revenue peaked in early February at approximately 34K USD.

Discord - Chat, Talk & Hangout showed an impressive upward trajectory in both revenue and weekly active users. The app's downloads remained strong, with a notable peak of over 202K in mid-March. Revenue increased from around 14K USD at the end of December to over 41K USD by the end of March. Active users surged from 5.3M to over 7.3M during the same period.

BIGO LIVE-Live Stream, Go Live also saw significant growth. Downloads spiked at 146K in late March, and weekly active users increased from 904K to over 1M. Revenue showed a peak in mid-March at approximately 46K USD.

Facebook, despite being a long-established platform, maintained high download numbers with a peak of over 737K in the first week of January. The weekly active users hovered around 140M to 144M, showcasing a stable user base. Revenue trends remained consistent, with numbers ranging from 31K to 41K USD.

Grindr - Gay Dating & Chat showed a mixed pattern with a download peak of approximately 39K in early March and a gradual decline in weekly active users from 1.2M at the end of December to 1.15M by the end of March. Revenue remained steady with around 23K USD towards the end of the quarter.

The data provided here paints a picture of the dynamic social networking app market in Brazil for the first quarter of 2021. For more detailed insights and analysis, Sensor Tower's comprehensive reports offer an in-depth look at the performance and trends of these leading applications.